Smarter Productions, Greener Ireland.
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Our mission
At SetGreen, we’re dedicated to helping film and commercial productions in Ireland measure and reduce their carbon footprints using the AdGreen calculator. Our goal is to empower every shoot—large or small—to adopt sustainable practices, protect Ireland’s environment, and ensure the future of our creative industry remains green and thriving.
How we can help
Strategy
Develop a production strategy that sets realistic and impactful sustainable goals.
Execution
Put your sustainability plan into action, overseeing every step from preparation to wrap.
Wrap Data
Produce a clear, data-driven report using the AdGreen Carbon Calculator to measure your shoot’s CO₂ impact — outlining sustainability achievements and identifying areas for potential improvement.
Founder
Travis Nelson has spent 15 years living every side of a film set—from leading roles on Netflix and Amazon series to long nights on indie crew calls. Now, as the founder and on-set Sustainability Officer at SetGreen, he channels that insider know-how into lighter-footprint shoots across Ireland. Backed by industry-recognized sustainability credentials, Travis makes carbon tracking feel like just another department: collaborative, fast-turnaround and data-driven. The goal is simple—help productions create standout work while giving the planet a well-deserved cameo.
